Google Ads management that sends people to a page built for them
Search ads put your business in front of people typing what you do, today. The work is choosing the right searches, writing ads that match them, sending clicks to a page that asks for one action and measuring which clicks became calls. We set that up and manage it month to month. Quote on request.
What is involved
Search campaigns
Text ads on Google search results for the terms your customers use, in the suburbs, cities or states you serve. Built around your services, not a template.
Account setup
Your own Google Ads account, in your name, with billing to your card. Campaign structure, keywords, negative keywords, ad copy, location and schedule settings.
Conversion tracking
Phone taps, form sends and, for a shop, purchases, recorded as conversions so the account can be judged on enquiries rather than clicks. Checked and working before spend starts.
Landing pages that match
Ads send people to a page about the thing they searched for, with one clear action. We build those pages; see landing pages.
Ongoing management
Search terms reviewed, wasted spend cut, bids and ads adjusted, new ads tested. Monthly, with a short report you can read in two minutes.
How it runs
Call
What you sell, where, what a good enquiry looks like and what you can spend a month.
Setup
Account, campaigns, tracking and a landing page if the site does not already have the right page. You approve the ads before they run.
First month
Ads run. Search terms are reviewed and the irrelevant ones excluded. Tracking is checked against your actual phone calls and enquiries.
Monthly from there
Adjust, test, report. Budget up, down or paused whenever you say.
Google Ads questions
How much should I spend?
Enough for the account to get a meaningful number of clicks a month in your area, which depends on how much your competitors pay per click. We look that up for your terms and give you a realistic starting figure on the first call.
Is there a minimum term?
The first month is setup and learning, so we suggest giving it three months before judging it. There is no lock-in; management runs month to month.
Do I need a new website for this?
Not necessarily. You need a page that matches the ad and loads quickly on a phone. If your site has one, we use it. If not, a landing page is the usual answer.
Ask about Google Ads
Tell us what you do and where. We come back with a realistic budget and a management quote.